FULL RELEASE 

Cobblefield Point Condominiums selects iCentives for sophisticated permission marketing campaign

May 1, 2004 – FOR IMMEDIATE RELEASE

Champaign, IL – Cobblefield Point Condominiums (www.CobbleFieldPoint.com), a 122-unit upscale condominium project offering luxury living at an affordable price, selected iCentives as its email marketing platform. One-to-One Service.com worked with Cobblefield Point to design and execute a permission marketing solution to generate hundreds of sales leads, while honoring the prospective buyers' privacy. iCentives allowed Cobblefield Point to market to thousands of prospective buyers, and automate the opt-out and messaging requirements for the campaign.

"The combination of iCentives for delivering outbound messages and iService for handling inbound question was very effective", said Scott Whitsitt, founder and CEO of One-to-One Service.com.  "We're excited about the opportunity to help Cobblefield Point market their beautiful new condominium development." Over 60% of the messages delivered were read, and large percentage of those resulted in sales opportunities.

In addition to providing the tools to execute the outbound campaigns and handle prospects' questions, One-to-One Service.com developed a multimedia presentation that highlights many of Cobblefield's features. Click here to view the multimedia presentation.

About One-to-One Service.com

One-to-One Service.com is a leading provider of web-based email response management and workflow software (iService®) that is easy to implement and enhances each customer interaction. iService routes and manages customer email inquiries, provides a powerful self-help web site, and captures a complete history of every customer interaction whether online or offline. iService is available as an on-demand or on-premise solution and is easily customizable to integrate with your existing web site. 

Formed in 1997, One-to-One Service.com is a veteran in the email response management and eCRM industry. Located in Champaign, Illinois, One-to-One Service.com can be reached at 217.398.MAIL (6245) or on the Web at www.1to1service.com.
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For more information contact:
Scott Whitsitt
One-to-One Service.com
(217) 398-6245, ext. 121

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