FULL RELEASE
One-to-One Service.com launches permission marketing solution for Busey Bank
February 15, 2004 – FOR IMMEDIATE RELEASE
Champaign, IL – Busey Bank (www.busey.com), a leading financial services organization, recently selected One-to-One Service.com to develop a complete permission marketing campaign to promote their Electronic Bill Pay services. The campaign utilized One-to-One Service.com's iCentives permission marketing solution to execute and manage the mailing and unsubscribe processes.
In addition to executing the campaign, One-to-One Service.com developed a Flash based multimedia presentation to promote Busey's free Electronic Bill Payment service. To view the multimedia presentation, click here. Over 60% of the messages were read by customers, and over 15% of those customers clicked through to registration and other sales related sites.
About One-to-One Service.comOne-to-One Service.com is a leading provider of web-based email response management and workflow software (iService®) that is easy to implement and enhances each customer interaction. iService routes and manages customer email inquiries, provides a powerful self-help web site, and captures a complete history of every customer interaction whether online or offline. iService is available as an on-demand or on-premise solution and is easily customizable to integrate with your existing web site.
Formed in 1997, One-to-One Service.com is a veteran in the email response management and eCRM industry. Located in Champaign, Illinois, One-to-One Service.com can be reached at 217.398.MAIL (6245) or on the Web at www.1to1service.com.
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iService, iCentives, the One-to-One Service.com logo, and the name One-to-One Service.com are registered trademarks of One-to-One Service.com, Inc.
For more information contact:
Scott Whitsitt
One-to-One Service.com
(217) 398-6245, ext. 121