FULL RELEASE
One-to-One Service.com® Deploys Successful Marketing Campaign For Calendars.com
March 11, 2002 – FOR IMMEDIATE RELEASE
Champaign, IL - Calendars.com is a customer-focused organization that demands the best for their customers. When they needed help getting their email campaigns executed during the 2001 holiday rush, they turned to the experts in customer interaction – One-to-One Service.com.
“We were under a time crunch to fit in holiday email marketing campaigns,” said Hilarie Pitman, Calendars.com Marketing. “Our business is very dependent upon reaching our online customers in a timely manner. The One-to-One Service.com team assisted us end-to-end from understanding our business needs to efficiently delivering and supporting our marketing campaigns.”
One-to-One Service.com worked with Calendars.com to create and execute an email marketing campaign from start-to-finish that had the customer at the center of the process. Using its iCentivesTM permission marketing solution, One-to-One Service.com was able to generate highly customized messages for each customer based upon previous purchase history. Messages were delivered in both HTML and plain-text format and intelligently delivered based upon the recipient’s ability to view a media rich message.
“Several hundred thousand messages were sent during the campaign, and a small percentage of the recipients chose to unsubscribe from future mailings,” said Scott Whitsitt, Founder and President of One-to-One Service.com. “That says a lot about the messages delivered by Calendars.com and their understanding of their customers needs.”
About Calendars.com
Calendars.com brings together the latest Internet technology with the world's largest calendar inventory to create the Web's biggest and best calendar store. No other site can give you a greater selection of calendars or greater experience with the calendar publishing industry. Calendars.com is an affiliate of Calendar Club L.L.C, in turn, an affiliate of Barnes & Noble. Its operations and fulfillment offices are in Austin, Texas, in a state-of-the-art 125,000-square-foot facility.
About One-to-One Service.comOne-to-One Service.com is a leading provider of web-based email response management and customer interaction software (iService) that is easy to implement and enhances each customer interaction. iService routes and manages customer email inquiries, captures a complete history of every customer interaction, provides a powerful self-help web site, and includes integrated email marketing modules (iCentives®). iService is available as an on-demand or on-premise solution and can be easily integrated with your existing web site.
Formed in 1997, One-to-One Service.com is a veteran in the email response management and eCRM industry. Located in Champaign, Illinois, One-to-One Service.com can be reached at 217.398.MAIL (6245) or on the Web at www.1to1service.com.
# # #
iService, iCentives, the One-to-One Service.com logo, and the name One-to-One Service.com are registered trademarks of One-to-One Service.com, Inc.
For more information contact:
Scott Whitsitt
One-to-One Service.com
(217) 398-6245, ext. 121