How well do you interact?
Your customers expect quick answers to their questions
and need access to information 24x7. Most consumers
expect a response to their inquiries within a few hours and want the
ability to perform self-service when it fits their schedule. Traditional FAQs fall short of customer expectations because they become out
of date shortly after they're published.
More
than one person needs to respond to customer email, and you have no
automated process for routing inquiries to staff.
Using
pre-written response templates for customer inquiries would make you more efficient.
You don't have a central archive of customer interaction
history that includes email and telephone conversations.
You use more than one system to manage customer
information, self-help, trouble tickets, and email
routing.
Your FAQs
can't be updated without the help of IT staff or web developers.
Your
customers would benefit from a support portal where they could ask questions,
check answers, and manage their contact information.
Your
organization would benefit from an easy to use and web accessible
contact management system.