Products—iSurveyiSurvey enables you to gather valuable marketing intelligence from your customer interactions. Each time you send customers an e-mail response, for instance, you have an opportunity to include a survey that evaluates the quality of service provided and/or the effectiveness of various aspects of your web site. Standalone surveys can be conducted at a fraction of the cost of traditional paper based surveys, with better response rates. With iSurvey, you can revise your marketing and product development strategies more quickly than with traditional telephone surveys or focus groups, and strengthen your customer relationships. Information is stored in a database that provides metrics and reports used to evaluate survey results. You can access standard reports online, or we can provide a complete copy of the database for your analysis. The bottom line: Direct and meaningful customer evaluations of responses enable you to refine and improve service; information gained through surveys helps you better understand and target your customers to increase sales. |